PURE Tension Pavilion launches in Milan!!

On Wednesday, October 9 2013, the PURE Tension Pavilion was unveiled at a private press event hosted by Volvo Car Italia in Milan Italy.  The opening event was the culmination of months of design refinement, research, and engineering after SDA won Volvo’s Pure Tension competition this past summer. The striking pavilion is a portable, solar-powered tensile membrane structure for the new Volvo V60 plug-in hybrid electric car which not only charges the car but also flat-packs to fit in the trunk of the car and assembles in less than one hour.  Digital design technologies have been harnessed not only to create an iconic design piece, but also a vision for the future of transportation. The pavilion is the result of a global effort with design and engineering being carried out in Los Angeles by SDA with Buro Happold engineers, fabrication being done by Chicago-based Fabric Images, solar panels being sourced from Ascent Solar of Texas. The completed pavilion was then shipped to Italy to embark on a 9 month, multi-city promotional tour. The tour will end at The Plan Magazine's annual Perspective event in Venice next summer, coinciding with the Venice Biennalle.

PURETension: The Volvo v60 Pavilion by Synthesis Design + Architecture from Synthesis Design + Architecture on Vimeo.